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Riley Morgan

School:

Canterbury College

State:

Queensland

Award Category:

Young Entrepreneur Of The Year

Level Of Achievement:

National Award Finalist 2025

Driven by a passion for fishing, the outdoors, and environmental sustainability, Riley Morgan co-founded Bass Buster Lures with his mate Lincoln to tackle the growing issue of lead pollution in South-East Queensland’s waterways. Together, they developed an innovative range of lead-free fishing lures—including the Bpop, Deep Crank, Shallow Crank, and Shad designs—crafted to reduce environmental harm if lost.


Beyond creating eco-friendly products, Riley and Lincoln embedded purpose into their business model, donating $1 from every sale to the Wivenhoe Somerset Fish Stocking Association to support native fish population restoration. Their mission reflects a powerful commitment to conservation and community.


Building Bass Buster Lures hasn’t been without challenges—from managing overseas manufacturing and navigating language barriers to educating consumers and refining marketing strategies. Yet through creativity, persistence, and adaptability, Riley has transformed a shared hobby into a growing business that’s protecting Australia’s waterways for future generations.

Riley Morgan
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